Fairytales and love stories seem like a pretty successful combo that has enthralled a generation, like a scene straight out of a Disney film when a beautiful maiden is able to meet and end up with a prince. However, Meghan and Harry’s is a real-life story that ended up with them getting married although just like any relationship, they had to overcome challenges which eventually led them to a decision to step down from their roles as senior royals.
A lot has happened since their exit from their royal duties but the couple has been keeping a low profile ever since their eventual move and settling down on the other side of the Atlantic.
Meghan the Duchess of Sussex and Harry a Prince are not really your ordinary celebrities to begin with, and anything that concerns them is bound to get amplified by the press and paparazzi alike who follow them around.
Just recently, a lot of you might have already seen the famous interview done by Oprah with Harry and Meghan. This particular event did not just happen by chance but through a careful choreography of elements needed for them to have the most effective platform to broadcast their message.
Even if they had a fallout with the British public due to their resolve to lead a more private life, the opposite happened. After the interview, the American public and the Hollywood crowd have pretty much been on their side rallying to the issues and concerns they have raised while they were still living as Royals back in the UK.
They have gotten a more receptive audience in the US as they talked about allegations of racism in the Royal Family which is still a sensitive topic with the recent social and political events in the United States.
One cannot help but simply admire the couple for their fortitude and courage in sharing their story to the world but doing it on a friendly stage did provide them the support they needed. This particular PR move does not just happen by coincidence. You may somehow liken this to a marketing initiative for a business or organization. Having the right timing and right audience is a determining factor for how effective the reach of your message is.
Meghan and Harry seem to be doing everything in the right step. Harry is currently working for a tech startup involved in coaching and mental health services which he’s been an advocate ever since—a similar cause his mother, the late Princess Diana, staunchly supported. Meghan, on the other hand, has since been doing projects with Disney.
Moving their family to another country is certainly not an easy decision for them. With them expecting a new baby, time would be the ultimate judge if their move to the other side of the world was indeed the right choice. But so far, with them finding the right audience and causes to support in the USA, they have certainly shifted the tide to their advantage. Will the UK embrace them back? That’s something that only the future could tell. But we will remain royally intrigued unit that happens—a good marketing ploy in every sense of the word.