Lavish. Glamorous. Prestigious. It is how we have always described Hollywood’s biggest event of the year—the Oscars, also known as the Academy Awards. One luxurious night a year, the cream of the crop of the filmmaking industry is recognized in the most sophisticated way.
Aside from anticipated red-carpet premieres, perhaps you have heard stories about the traditional gift bags distributed to Oscars nominees. Remember the parties you attended when you were young? At some point, you experienced falling in line to receive a loot bag from the birthday celebrant’s family. That’s how it seems to be.
This not-your-typical gift bag could cost as much as $225,000. It is a collection of necessities and luxuries waiting to be used and experienced. This year’s notable inclusions were a three-night stay at Sweden’s secluded Pater Noster Hotel and a two-night trip to Raisawa Resort in Fiji. Too good to be true, right?
So why did the Oscars keep it as a tradition? Do they just really want to share a gift with the nominees?
It’s more likely for publicity stunts. When you want to become the talk of the town, you have to do something remarkable. And, having these Oscars gift bags that costs thousands of dollars could make anyone’s jaw drop. No wonder it’s been making a lot of headlines on the Internet as it increases the curiosity of the press and the people.
And, like how it was called, “Everybody Wins” gift bag surprisingly conforms to its most literal meaning. Not only celebrities receive the kind of luxury that they want. But also, business owners feel like winning when their product is included in the gift bag.
To simply put it, Oscars invites reputable guests—pooling you with celebrities who can exponentially expand your market. Your brand needs exposure, and celebrities have that. Spending four to five figures for your product to be included isn’t a big deal knowing the high chances of publicity by A-list celebs. Who wouldn’t want their product to get mentioned in Amanda Seyfried or Steven Yeun’s Instagram post?
With a single post of appreciation, celebrities can boost brand awareness. That’s the power of celebrity endorsement. Indeed, a win-win situation for everybody.