Beauty pageants are culturally ingrained in every island of the Philippines. And the truth is, it has become a national obsession. Different versions were born to celebrate beauty and identity. There comes a pageant for children, gays, and the elderly, which takes place in a school, barangay, or community set up. And the most popular ones are the national and international shows where the level of support is phenomenal—something that puts the Philippines as an international powerhouse.
As the Filipino fan base continues to multiply, the social media presence also intensifies. But do you think the use of social media influences pageant’s outcome? If you are still undecided about your answer, don’t worry as we are not doing the elimination portion here just like in Miss Universe where the Top 21 cut is chosen in the first round. Just enjoy reading as we got your back!
Use of Social Media
Social media is the companion of each fan. A lot of tweets, Facebook, and Instagram posts were created as a way to actively express support, excitement, and sentiments. From the preparation of the candidate up to the contest proper, Filipinos track their activities and share their personal opinions non-stop on social media sites. It had created engagements and conversations with other beauty pageant fans that either result in fan wars or virtual companionship towards the crown.
In social media marketing, you have to bear in mind that social media is your companion to business success. By meaningfully using the platform, you can essentially make your business visible to others and create eloquent interactions with your target audience. It would be best to show the same level of giddily exuberant attitude that Filipino fans exhibit in supporting pageantries. To name more of its perquisites, you may consistently advertise your product or services to keep the fire burning. You can both show the genuineness of your business and develop your brand reputation.
Successful or Not?
While the beauty of social media allows pageant fans to freely share their sentiments, it is still the panel of judges and the Miss Universe organization’s final decision on who’s getting the crown—the privileged woman to become the face of the brand. Even online voting shares only a fraction of assurance for a candidate to be crowned. Their efforts, intelligence, and personality on stage will determine if they will take home the title.
After all, social media is a platform, not an indicator of success. The business success will still depend on the judgment of your customers if they will purchase your product to increase your sales, patronize it for decades, or share it with other potential customers. And certainly, your social media marketing efforts will be a powerful mechanism to bring you there.